Their memory stays yours
Last updated: 12 November 2026
How we look after the photos, recordings and words you trust us with — and your own details.
1. Who we are
Their Farewell, [registered address] (“Their Farewell”, “we”, “us”) runs theirfarewell.com. We are the controller of the personal information described here. If you have any question about privacy, write to [email protected].
2. What we collect
About you: your name and email address; your account details if you create one (a password is stored only in scrambled, hashed form); your order and payment status; and your messages to us.
About the person in the film: the photos, voice recordings, name, dates, captions and words you send us, and the films we make from them. Some of these may also show or mention other people — family members in a photo, or someone’s voice in a recording.
Technical information: the usual information your browser sends (such as IP address and browser type), which our servers record in short-lived logs to keep the site working and secure.
We do not collect or store your card details — Stripe handles them. We do not use advertising or analytics trackers.
3. How we use it, and why
- To make and deliver your film, keep it on its page, send you updates and handle changes and refunds. This is necessary to carry out our contract with you.
- To keep the person’s photos and recordings in Memories, so a later film needs nothing sent again — until you delete them. This is part of the service you asked for.
- To keep the site safe and prevent misuse (for example, orders meant to deceive). This is in our legitimate interests and yours.
- To keep records of payments as tax and accounting law requires. This is a legal obligation.
We never use the photos, voice, likeness or story of the person in the film to train AI models, never reuse a recreated voice or face for anything other than your films, and never show your film publicly or in advertising without the family’s separate written permission. We do not sell or share personal information for advertising.
Showing a film among our examples. Once a film is finished, we may ask on its page whether other families may see it among our examples, and whether we may show a few words you write about it. This is entirely optional. If you agree, we keep a record of your answer (what you chose, the wording you saw, when, and from which device and IP address), we watch the film ourselves before showing it, and we show the person’s name only as you chose. Films shown this way are kept out of search engines. You can withdraw at any time on the same page, and we take the film and your words off the site at once; copies someone may already have saved can’t be recalled.
4. Voice and likeness
To make a farewell, we create a recreation of the person’s face and, for spoken farewells, their voice. It is made only for your films, is not used to identify anyone, and is deleted together with their photos and recordings.
Please send recordings of other living people only if they are happy for you to do so. If a recording you send includes someone else’s voice, we use it only to understand which voice belongs to the person in the film.
5. Who helps us
A few specialist companies do parts of the work for us. Each receives only what that step needs, and uses it only on our instructions to provide that service to us, under a contract that requires them to keep it confidential and secure.
We may also share information where the law requires it, or to protect someone’s safety. If our business is ever sold, your information would pass to the new owner under the same promises.
6. International transfers
Some of our providers work outside the UK and the European Economic Area — for example, in the USA or Singapore. When we send personal information there, we use the safeguards the law requires, such as the standard contractual clauses approved by the European Commission and the UK addendum to them. You can ask us for a copy at [email protected].
7. How long we keep it
- Photos and recordings stay on the person’s page in Memories until you delete them there (you can do this at any time), or ask us to.
- Films stay until you ask us to remove them.
- Unfinished drafts that were never paid for are deleted after 90 days without changes.
- Your account stays until you ask us to close it.
- Payment records are kept for as long as tax and accounting law requires (usually 6 to 10 years).
- Server logs are kept for a short time, usually no longer than 30 days.
9. Your rights
Wherever you live, you can ask us for a copy of the personal information we hold about you, to correct it, or to delete it, and you can ask us to stop using it. If you live in the UK, the EU or the EEA, you also have the right to object, to restrict how we use it, and to receive it in a portable form. If you live in California or another US state with a privacy law, you have similar rights; we don’t sell or share personal information, and we won’t treat you differently for using your rights.
To use any of these rights, write to [email protected]. We reply within 2 working days and complete requests within one month. We may ask you to confirm your identity first. You can also delete the person’s photos and recordings yourself in Memories.
If you are unhappy with how we handle your information, please tell us first. You also have the right to complain to your data protection authority — in the UK, the Information Commissioner’s Office (ico.org.uk); in the EU, the authority in your country.
10. Security
Your files are sent over encrypted connections and kept in private storage. Only the small team making your film can open them, and only while they work on it. Film pages are private links: anyone you share the link with can watch the film, so please share it with care.
11. Children
The service is for adults. We don’t knowingly collect information about children, except where a photo or recording you send shows a child as part of the family’s memories.
12. Changes to this policy
If we change this policy, we’ll update the date at the top of the page. If a change affects how we use information you have already given us, we’ll tell you by email first.